I started getting annoyed with the standard abrasive grip tape. It either caused damage to my car interior or my shirt (when carrying my board inside) and was generally uncomfortable.
This rubber non-abrasive grip tape provides the same amount of grip, or better, than the standard type.
It holds up well. And looks cool.
When installing, use a little rubbing alcohol on your deck to remove any unseen oils. This will help the adhesive back create a very strong bond to the deck surface.
Note: this grip tape is cut for standard size boards, and does not cover the full length of a long board deck. Each sheet measures 33 inches long, and 9 inches wide. I have found that cutting it straight down the center and leaving a small gap in between the two pieces allows it to fit wider decks and looks great too. See photos.